How to Exhibit

GABF Exhibitor

 

About Exhibiting at GABF

Interested in showing your products to beer lovers, climbers, skiers, bike racers, music lovers and more? The Great American Beer Festival® (GABF) is the largest and longest-running celebration of American brewing, and it celebrates its 33rd year in 2014, returning to Denver’s Colorado Convention Center. Some 600+ breweries are expected to present more than 2,800 beers to a crowd of 49,000 during the three-day salute to American brewing.The Great American Beer Festival gives your company exposure to the entire brewing community and those who love craft brewed beer.

From the smallest brewpub to the largest brewery, thousands of beer lovers and homebrewers from around the world converge in Denver for three days of sampling the best beers in the U.S.The GABF draws an active, 21-45 year old professional as the largest demographic. And the event is great fun! Interactive booths are very popular and complement the beer booths in the festival hall.Learn about event facts & figures, attendee demographic information and more! View our 2013 GABF Post Event Report.

Booth Cost

2013 booth cost is $2,500.

Food company vendors can do one of two things:

  1. Pay the $2,500 booth space fee and pass out samples less than 2 oz to the public to get recognition for your brand. You will not be able to sell your product on-site
  2.  If you’d like to sell your product on-site, you will need to work with Centerplate Catering, the official caterer of the Colorado Convention Center. They will take a portion of your proceeds; however, you will not be charged the exhibit space fee.

Please read the Centerplate Sampling Policies (PDF file) and complete and submit the Centerplate Sampling Form (PDF file).

For more information, please contact:
Kari Harrington Business Development Manager for Advertising & Sponsorship(Western Region)303.447.0816 x167 kari@brewersassociation.org Chris Pryor Business Development Manager for Advertising & Sponsorship (Eastern Region)303.447.0816 x151 pryor@brewersassociation.org

Exhibitor FAQs

Thank you for your interest in exhibiting at GABF. Following are answers to some common questions about exhibiting at the festival.

Q: Is there still exhibit space available?

A: Exhibit space for GABF is extremely limited. GABF sponsors enjoy greater access to receiving booth space in the festival hall. Learn more about GABF sponsorship opportunities.

Q: How are exhibiting companies selected?

A: We select exhibiting companies based on a multitude of factors—former exhibitors who confirmed space the previous year, your product/service and what it can add to the Festival, time stamp as to when the exhibitor application was filled out, competing sponsoring companies and space availability.

Q: What does it cost to exhibit at GABF?

A: $2,500.

Q: I filled out the exhibitor form. What happens next?

A: We will reach out to you in July with more information, either to see if you’re still interested in exhibiting or to let you know that space has been filled.

Q: How do I get visibility at the event if I’m not selected for exhibit space?

A: There are various ways to gain visibility with the festival’s 49,000 attendees.

1. You can sign up as a sponsor should space still be available.

2. You can advertise in the event program.

3. You can advertise on one our web properties:

4. You can advertise in one of our print publications:

Q: Can I demo my product(s) in an exhibit booth?

A: Companies that sell non-food or beverage products may display or demonstrate their wares, subject to the festival’s terms and conditions (PDF file).

Any food companies interested in sampling products as an exhibitor at the Great American Beer Festival must be pre-approved by the Brewers Association. Upon a confirmation by the Brewers Association, any food exhibitor must coordinate their sampling with Centerplate Catering, the official caterer of the Colorado Convention Center.

Food company vendors can do one of two things:

1. Pay the $2,500 booth space fee and pass out samples of less than 2 ounces to the public to get recognition for your brand. You will not be able to sell your product on-site.

2. If you’d like to sell your product on-site, you will need to work with Centerplate Catering, the official caterer of the Colorado Convention Center. They will take a portion of your proceeds; however, you will not be charged the exhibit space fee.

Q: Can I use the Great American Beer Festival logo or name on my products or to promote my services?

A: No, the Great American Beer Festival logo and name are protected trademarks of the Brewers Association. Only sponsors with licensing rights as a benefit of their sponsorship may use the logo or name with approval from the Brewers Association. Learn more about GABF sponsorship opportunities.

Q: Can I serve beer at my exhibit booth?

A: No. Companies interested in entering beers in the competition should review Brewers Registration information.

Q: Are there any categories of vendors not accepted for GABF exhibit booths?

A: GABF does not accept exhibitors or sponsors that promote, mention or suggest the following: tobacco, marijuana, firearms/weapons, pornography, distilled spirits, wine, and/or flavored malt beverages. Other categories/products may be excluded based on the festival organizer’s discretion. Please read the GABF terms and conditions (PDF file) for further information.

Q: Can I market or sample my product outside of my booth?

A: No, exhibitors and exhibitor staff must keep promotion of their products or services within their booth.

Q: How big are exhibit booths? What do I get with a booth?

A: Exhibit spaces are 10’ wide x 10’ deep. Standard exhibit space includes one skirted and covered 6’ x 2.5’ table, one chair, pipe and draping, and signage with company name. Location will be determined by the Brewers Association. You will receive an exhibitor kit from our festival contractor, Freeman Exhibit Services, about renting additional exhibit materials, services and electricity.

Q: Does the festival provide security around my exhibit booth?

A: The festival does have security within the venue, however each exhibitor is responsible for watching their products, decorations and personal items during the festival. Each exhibitor is provided with three (3) badges to appropriately staff their booth during the festival.

Q: Who attends the festival?

A: Please see our most recent GABF Post-Event Report for detailed information.

Q: Are exhibitor costs negotiable? Can we arrange a product/service/marketing trade for booth space?

A: No, due to extremely high demand, GABF exhibit pricing and other terms are non-negotiable.