How to Exhibit

Interested in showing your products to beer lovers, climbers, skiers, bike racers, music lovers and more?

The largest and longest running celebration of American brewing–the Great American Beer Festival®–will celebrate its 30th year this fall at Denver’s Colorado Convention Center. Some 450 breweries are expected to present more than 2,000 beers to more than 49,000 enthusiasts during the three-day salute to American brewing.

The Great American Beer Festival gives your company exposure to the entire brewing community and those who love craft brewed beer. From the smallest brewpub to the largest brewery, thousands of beer lovers and homebrewers from around the world converge in Denver for three days of sampling the best beers in the U.S. The GABF draws an active, 21-45 year old professional as the largest demographic. And the event is great fun! Interactive booths are very popular and complement the beer booths in the festival hall.

Learn about event facts & figures, attendee demographic information and more! View our 2011 GABF Post Event Report.

About Exhibit Space

Exhibit spaces are 10′ wide x 10′ deep.

Standard exhibit space includes one skirted and covered 8′ x 2.5′ table, two chairs, pipe and draping and signage with company name.

Prohibited products include but are not limited to: tobacco, beer (companies interested in entering beers in the competition should review Brewers Registration information), and spirits.

Please read the Terms and Conditions for participating in The Great American Beer Festival for further information.

Deposit

Each application must be accompanied by payment in full for the booth.

Attention Food Company Exhibitors

All food companies interested in sampling products as an exhibitor at the Great American Beer Festival must be approved by the Brewers Association to be an exhibitor.

Upon a confirmation by the Brewers Association, the next step is to obtain approval by Centerplate Catering, the official caterer of the Colorado Convention Center.

  1. Read the Centerplate Sampling Policies (PDF file).
  2. Complete and submit the Centerplate Sampling Form (PDF file).
For more information, please contact:
Kari Harrington
Business Development Manager for Advertising & Sponsorship
(Western Region)
303.447.0816 x167 kari@brewersassociation.org
Chris Pryor
Business Development Manager for Advertising & Sponsorship
(Eastern Region)
303.447.0816 x151 pryor@brewersassociation.org