Qualified journalists wishing to cover the Great American Beer Festival must apply for media credentials.
The Great American Beer Festival is open to working media from trade and consumer-focused outlets. The credential application must be completed for each staffer who plans to attend from your media outlet. Media outlets are limited to a total of four (4) credentials. Applicants for media credentials may be approved for up to three (3) GABF sessions. Session requests are not guaranteed.
- In some cases, we may request additional verification about your past work or coverage plans. Those who have attended GABF under media credentials in the past may be asked to show coverage they produced as a result of press access.
- A history of being registered at previous Brewers Association events, including GABF, does not guarantee approval for media credentials.
- Applications may take up to three weeks to process. Details on purchasing tickets can be found here.
- Disclaimer: all media credentials will be provided at the discretion of the GABF media staff per the GABF Media Access & Requirements. GABF reserves the right to accept or deny credentials.
Working Media Qualifications
Media credentials are reserved for working members of the press only. This includes editors, reporters, bloggers, book authors, producers, camera crews and photographers.Credentials will not be granted to non-editorial media professionals including publishers, general managers, account representatives, sales executives, brand executives and PR/marketing representatives, as well as anyone whose primary purpose for attending GABF is, in our judgment, for reasons other than covering it as working news media.
Blogs must be established and reflect current craft brewing/beer or food and beverage related news. New posts must be published at least weekly. Blog traffic must exceed 10,000 unique visits per month. Individual company and personal blogs will not be considered for credentials. Bloggers should be prepared to submit verification of website analytics.
Social Media Influencers
Influencers must have at least one verifiable social media account with a relevant and substantial following more than (minimum 5,000 followers) and demonstrated active engagement. Applicable social channels include Facebook, Instagram, Twitter and YouTube.
Freelancers must provide a verifiable letter of assignment from a bona fide media outlet.
Video Production Companies
Production crews hired by breweries or other non-media companies to film at GABF will not be considered for media accreditation.
VISIT DENVER will be hosting a brewery bus tour to several local breweries on Friday, October 4th. The tour is for credentialed media only, details will be provided after credentials are approved.
Registration and Check-In
Media Registration and Check-In
|Wednesday, October 2||10:00 am – 7:00 pm|
|Thursday, October 3||9:30 am – 9:00 pm|
|Friday, October 4||2:00 pm – 9:00 pm|
|Saturday, October 5||9:00 am – 8:00 pm|
Credentialed media have access to a space in the Convention Center. The media center offers water, coffee, Internet access to conduct business and a Brewers Association staffer on call.
Equipment storage is available during the sessions, but the room will be locked each night at 10:00 pm. Overnight storage of equipment is not permitted.
|Thursday, October 3||3:00 pm – 10:00 pm|
|Friday, October 4||3:00 pm – 10:00 pm|
|Saturday, October 5||9:30 am – 10:00 pm|
Applications may take up to three weeks to process.