The first-ever short film festival on the subject of beer will play at the 2010 Great American Beer Festival.

The short film line-up for the Short Pour Film Fest includes live action and animation shorts, music videos and original commercials by established and emerging talent from around the globe. All films are on the subject of beer and run 3 minutes or less in length.

Catch Short Pour winner “The Swagger Stagger”—along with the entire Short Pour program—at this year’s Great American Beer Festival.