Check back for details on how to participate in the 2021 #GABF Passport Program!
2020 #GABF Passport – Virtual Festival Brewery Registration
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We’re excited to have you join us on our journey to create the first virtual Great American Beer Festival!
Breweries put the “Great” in Great American Beer Festival, so we want to drive traffic to YOUR brewery, both in person and online, between October 1-18.
Whether it’s your first Great American Beer Festival or your 20th, we hope you’ll join us as a participating brewery this fall!
Here is a brief overview:
GABF 2020 will be a nationwide passport program connecting beer lovers and breweries from October 1-18. The festival culminates October 16-17, with passport-exclusive online content, and the GABF awards ceremony, broadcast by The Brewing Network. Passports are $20, with the option of bundling with a special edition commemorative t-shirt for $49.
The Competition Awards Ceremony
The awards ceremony will be broadcast (free of charge) on Friday, September 10, 2021 at 5:00 p.m. MT via The Brewing Network – details to come!
How to Get Involved
Register to be a virtual festival participating brewery: $50
Being a participating GABF festival brewery requires a commitment to offer every GABF passport holder a “deal” during the 18-day (Oct 1-18) promotion period. We realize every brewery will be under different operating situations so the deal could include: a free 6 oz sample, discount on curbside pickup or delivery, discount on merch via online (for far away fans), special release beer, etc. All breweries must confirm their passport deal by September 1 for inclusion on the GABF website and in the passport.
Breweries are also encouraged to create their own unique promotions during this time and will be provided an official GABF 2020 social asset toolkit to drive sales and brewery visits. Asset kit will be emailed week of August 17.
Participating GABF virtual festival breweries will be promoted via the GABF website, social media, earned media, and more, from mid-August through October 18. The sooner you sign up, the longer your brewery will be promoted!