Hotels

Book the Best Hotel Rates with ConferenceDirect

ConferenceDirect is the official housing bureau for the Great American Beer Festival.  Through this partnership, we have negotiated the best possible rates near the Colorado Convention Center. Attendees can obtain discounted rates by reserving through the official housing reservation system. For questions regarding making a reservation or an existing reservation please contact ConferenceDirect at (888) 980-8837 or greatamericanbeerfestival@nullconferencedirect.com.

If you are contacted by anyone other than ConferenceDirect, please note they are not endorsed by the Brewers Association.  Despite their claims, they do not have access to our negotiated discounted rates.  If you make a reservation with any company other than ConferenceDirect, Brewers Association cannot guarantee your reservation is valid.

BOOK NOW

Information about Passkey and when to contact the hotel: Please do not call your hotel to check on your reservation until after September 19, 2022.  Please understand that processing your reservations from the housing bureau into the hotel system will take a few days. Rest assured that if you have received a confirmation number already from the housing bureau, the hotel will honor your booking.

Contact the housing bureau: Please contact ConferenceDirect, the official housing bureau of the 2022 Great American Beer Festival, with any questions regarding hotel reservations. If you’re calling to modify reservations, please be sure have the following information ready for our agents:

  • Passkey Acknowledgement Number (provided on your confirmation email)
  • Email Address
  • Last 4 digits of the card on file

2022 Housing/Cancellation Policies:

Reservations at posted rates ARE NOT accepted by calling the hotel directly. Reservations will require a valid credit card and two (2) or more guests in a room may be subject to an increased room rate. No more than two (2) reservations per name are allowed.

  • No hotel deposit required at the time of reservation.
  • The below charge will appear on your credit card as Convention Services, Folsom, CA, should you cancel your reservation.
  • If your reservation is canceled after August 18, 2022 your credit card will be charged $30.00.
  • If you do not cancel your reservation prior to the hotel’s cancellation policy, the hotel will charge you a non-refundable penalty of one (1) night’s room and tax.

For group bookings, please submit a sub-block request here or contact ConferenceDirect: at greatamericanbeerfestival@nullconferencedirect.com.

Attendee Scams

The Brewers Association does not ever sell or give away membership or attendee email contact information. No company is authorized to distribute or sell any lists for the event. Brewers Association does not rent, share or sell your attendee contact information to third parties.

Hotel Scam Warning

ConferenceDirect is the official housing company of Great American Beer Festival (GABF). GABF is aware of companies pretending to be the “official” housing company, offering special non-refundable rates at official event hotels, and requesting credit card information.

Contact by any other housing company or hotels should be considered a scam. All attendees, sponsors and exhibitors should be aware that no one from the Brewers Association, GABF or ConferenceDirect solicits directly by telephone for hotel bookings or special discounts.

⚠️ IMPORTANT: Please be aware of these common hotel and attendee list scams.