Sponsor Resources and FAQ

Top Resources for Sponsors

GABF Sponsor Schedule (subject to change)

Day Event Time
Wednesday, Oct 2 Badge Pickup (14th & Champa St. – 2nd floor) 10:00am – 7:00pm
Wednesday, Oct 2 Sponsor Set-up 8:00am – 5:00pm
Thursday, Oct 3 Badge Pickup 9:30am – 9:00pm
Thursday, Oct 3 Sponsor & Brewery Set-up 9:30am – 3:00pm
Thursday, Oct 3 Thursday Night Session 5:30pm – 10:00pm
Friday, Oct 4 Badge Pickup 2:00pm – 9:00pm
Friday, Oct 4 Friday Night Session 5:30pm – 10:00pm
 Saturday, Oct 5  Badge Pickup 9:00am – 8:00pm
 Saturday, Oct 5  Awards Ceremony 10:00am – ~1:00pm (doors @ 9:00am)
 Saturday, Oct 5  Saturday Members Session 12:00pm – 4:00pm
 Saturday, Oct 5  Saturday Night Session 5:30pm – 10:00pm
Saturday, Oct 5  Saturday Tear Down 10:00pm – 11:59pm
 Sunday, Oct 5  Sunday Tear Down 8:00am – 12:00pm


Is there still exhibit space available?

Exhibit space for GABF is quite limited, and demand is extremely high. If you are interested in exhibit space, you may complete this Wait List form. Exhibit space comes in the form of sponsorship. Learn more about packages and benefits included here.

How are exhibiting companies selected?

We select exhibiting companies based on a multitude of factors—former exhibitors who confirmed space the previous year, your product/service and what it can add to the festival, time stamp as to when the Wait List application was filled out, competing sponsoring companies and space availability.

What does it cost to exhibit at GABF?

Sponsorships start at $5,500.

I filled out the Wait List application. What happens next?

We will reach out to you in July with more information, either to see if you’re still interested in exhibiting or to let you know that space has been filled.

How do I get visibility at the event if I’m not selected for exhibit space?

There are various ways to gain visibility to the festival’s 60,000 attendees and 800 breweries.

What are the labor guidelines for setting up and dismantling our booth?

Full-time employees of an exhibiting firm may install and dismantle their own respective company display, if such work can be completed in less than sixty minutes without the use of mechanized tools. Any outside or additional labor required for installation, dismantle or decorating of displays is to be performed by the Official Service Contractor or by any other party signatory to the IATSE, Local 7 under the guidelines established by the International Association for Exposition Management. Labor for booth installation/dismantling can be ordered here.

Can I demo and sell my product(s) in an exhibit booth?

Companies that sell non-food or beverage products may display, demonstrate their wares and sell merchandise, subject to the festival’s terms and conditions.

Can I sample and/or sell food in an exhibit booth?

Any food companies interested in sampling products at the Great American Beer Festival must first sign on an as Supporter, which is a $5,500 sponsorship. Upon a confirmation by the Brewers Association, any food exhibitor must coordinate their sampling with Centerplate Catering, the official caterer of the Colorado Convention Center. Samples must be 2 ounces or less. Unfortunately, selling food is not allowed.

Can I use the Great American Beer Festival logo or name on my products or to promote my services?

No, the Great American Beer Festival logo and name are protected trademarks of the Brewers Association. Only sponsors with licensing rights as a benefit of their sponsorship may use the GABF Sponsor logo or name with approval from the Brewers Association.

Can I serve beer at my booth?

No. Only breweries can serve beer from their booth spaces.

Are there any categories of vendors not accepted for GABF booths?

GABF does not accept exhibitors or sponsors that promote, mention or suggest the following: tobacco, marijuana, firearms/weapons, pornography, distilled spirits, wine, and/or flavored malt beverages. Other categories/products may be excluded based on the festival organizer’s discretion. Please read the GABF terms and conditions for further information.

Can I market or sample my product outside of my booth?

No, exhibitors and exhibitor staff must keep promotion of their products or services within their booth.

How big are exhibit booths? What do I get with a booth?

Exhibit spaces are 10’ wide x 10’ deep. Standard exhibit space includes one skirted and covered 6’ x 2.5’ table, two chairs, and pipe and draping behind your booth. Location will be determined by the Brewers Association. You will receive an exhibitor kit from our festival contractor, Freeman Exhibit Services, about renting additional exhibit materials and services. Carpet, padding and internet are not included with your booth space.

Does the festival provide security around my exhibit booth?

The festival does have security within the venue; however, each exhibitor is responsible for watching their products, decorations and personal items during the festival.

Who attends the festival?

Learn about event facts and figures, attendee demographic information and through our 2018 GABF Post Event Report.

Kari Harrington
  • Kari Harrington
  • Business Development Manager for Advertising & Sponsorship (West)
  • 303.447.0816 x167
  • Email Kari
Tom McCrory
  • Tom McCrory
  • Business Development Manager for Advertising & Sponsorship (East)
  • 303.447.0816 x151
  • Email Tom