- Download Photos
- Ordering Duplicate Medals
- Press Releases & Advertising
- Complying with the BA Marketing and Advertising Code
- GABF Medals & Logo Artwork
GABF Winners Photos
All photos must be credited ‘Photo © Brewers Association’
- 2020: No photos available.
- 2019: View and download photos
- 2018: View and download photos
- 2017: View and download photos
Ordering Duplicate Medals
It’s your right to brag! Show off your beers’ “brewing excellence” by ordering additional GABF medals, award plaques, or glass-covered/open shadow boxes to display at your brewery/brewpub and other events. Order duplicates of the exact medal(s) you received at the Great American Beer Festival! These make great gifts for your favorite brewer or proudly display them in your brewery to show the locals how fantastic your beer truly is! Each additional medal is $38.75 plus shipping and handling. Please allow three to four weeks to receive your order.
Press Releases & Advertising
A great way to promote your GABF medal win is by issuing a press release to the media. Download a sample press release to personalize for your brewery:
Award-winning brewing companies are encouraged to use their Great American Beer Festival® (GABF®) awards in public relations and advertising campaigns. Each award-winning brewing company planning to make any reference to the Great American Beer Festival in any promotion is required to sign a licensing agreement with the Brewers Association, which was a part of the registration process.
This licensing agreement allows only for promotion of awards won from the GABF® competition and does not grant permission to utilize post-event judge feedback in any public or promotional manner, including information on an entry’s advancement through the various rounds of judging, or any other information conveyed on judge feedback. This information is confidential and for internal brewery use only.
The guidelines for using the Great American Beer Festival name and trademark are outlined in the Post Event Publicity Rules below. To preserve the integrity of the Great American Beer Festival and the credibility of its results for all those concerned, reference to Great American Beer Festival awards are governed by these rules:
- Always have your artwork pre-approved by the Brewers Association. Allow 21 business days for submissions. A submission is not deemed to be received until it has been acknowledged in writing or/and by e-mail and assigned a submission number. The first 5 submissions per award winning brand shall be at no charge. The sixth and any subsequent submissions will be charged an administrative fee of $200 per submission. Requests for approval can be emailed to: Nancy Johnson Event Director Brewers Association.
- In all cases, reference to an award must include a mention of the category in which the award was received. Category must be referenced in a font size equal to the size used to reference the award. See # 7.
- In all cases, reference to an award must specify the type of award received (i.e., gold; silver; bronze ). Type of award must be referenced in a font size equal to the size used to reference the award. See # 7.
- In all cases, reference to an award must include a mention of the year it was received. The year must be referenced in a font size equal to the size used to reference the award. See # 7.
- In all cases, reference to an award must include the name of the beer and brewery exactly as entered in the Great American Beer Festival for the year in which the award was received. See the winners list for exact wording on competition entries.
- Reference to an award must state the name of any alcohol beverage industry member directly or indirectly owning 25% or more interest (including stock or other equity interest) in the winning brewing company. This requirement does not apply to ownership by an alcohol beverage industry member producing less than six million barrels annually (as calculated using “controlled group” rules of 26 U.S.C. § 5051). The name of the industry member must appear in direct conjunction with the reference to the award and in a manner reasonably calculated to inform the public of the ownership of the winning brewing company. Situations triggering this requirement include those where the winning brewer is part of a “controlled group” of brewers with a combined production in excess of six million barrels, with the threshold for finding a “controlled group” being an interest of 25% or greater, and also includes direct or indirect ownership by a winery, distillery, alcohol beverage distributor, or alcohol beverage importer.
- All of the above required items must be in a font size large enough to be read in the format in which they are presented, and in direct conjunction with the reference to the award.
- The Great American Beer Festival mark shall be presented in English language. Additional statements in other languages may be made, if the statements do not conflict with, and are not contradictory to, the requirements of this subpart.
- Always use the ® when using the Great American Beer Festival medal logo. It is a registered trademark of the Brewers Association. When writing the words “Great American Beer Festival” or “GABF” an ® must be used after first mention. The GABF logo is not available for use.
- Promotions or any other mentions of the Great American Beer Festival and Great American Beer Festival awards may not mention other brewing companies aside from disclosures required by paragraph 6 above, nor the name of any judge or judges serving as a part of the Great American Beer Festival judging or evaluation. Ads that make reference to other brewing companies either by name or by reference will not receive approval, except as to required comply with paragraph 6 above.
- The Great American Beer Festival mark includes the words and design elements and should appear exactly as it appears on the art supplied by the Brewers Association. The mark may not be changed in any manner. The standard license signed by winning breweries includes permission to use the Great American Beer Festival mark only in pre-approved advertising/promotions (print/web, etc.) The standard license does not grant permission to use the GABF mark on any merchandise promoting the win (shirts, hats, glassware, etc.). Individual arrangements can be made for non standard uses.
- These rules do not waive any right to trademark or copyright material of the Great American Beer Festival. The Great American Beer Festival logo, copyright, or trademark material may be used only with written permission of the Great American Beer Festival.
- Failure of any brewing company, or of any person acting on a brewing company’s behalf or at a brewing company’s direction, to comply with these rules may result in suspension from participation in the Great American Beer Festival for a duration to be determined at the absolute discretion of the Great American Beer Festival Rules Committee. In no event shall a suspension be terminated while a brewing company remains in violation.
Email Nancy Johnson with any questions about the agreement.
Complying with the BA Marketing and Advertising Code
In an effort to address concerns about beer names and related marketing properties that contain sexually explicit, lewd, or demeaning content that reasonable adult consumers would find inappropriate, beer names entered into the GABF should meet the guidelines in the Brewers Association Marketing and Advertising Code.
Starting in 2017, beer brand names that do not meet the Marketing and Advertising Code will not be allowed to use the Great American Beer Festival trademark/logos or name to promote said beer brand if it wins a GABF medal. Additionally, those brand names will not be marketed by the Brewers Association.
What you need to know:
- GABF will not police beer brand names prior to competition.
- GABF reserves the right to make final determination of approval for any brewery using GABF intellectual property when promoting medal-winning beers.
- GABF reserves the right to make final determination (via an independent advertising code review panel) whether or not a brand meets the Marketing and Advertising Code.
- If a beer brand name is deemed to not meet the code, only the style of the beer (and not the actual beer name) will be announced on stage and published in the winners list.
- In the event that the brand name of a medal winning beer entered in the GABF competition is found to not meet the Marketing and Advertising Code, the brewery that entered the medal winning beer is entitled to keep the medal earned within the GABF category in which the beer was entered but is not allowed to promote the win.
GABF Medals & Logo Artwork
2020 GABF Medal Art Guidelines
- Please read the Great American Beer Festival Non-Exclusive License Agreement (PDF file) before using the Great American Beer Festival medals.
- Every winning brewery has a style-specific medal to download to use for their marketing and promotional materials.
- Please review GABF Medal Style Guide.
Download GABF Medal Art
Beer Style GABF Medal Art
- Download vector .eps logos here or by clicking on an image below.
- If you’re unable to open an .eps file download this free software.
- CMYK, One color, .png and less detailed versions of logo can also be used.
- Need logos from past years? 2019 Winners, 2018 Winners, 2017 Winners & 2016 Winners. Others available by request.
Standard GABF Medal Art
- Click on a medal below for the high resolution .jpg version.
- You can also download .eps vector versions of the medals. (zip file)
Brewery of the Year Logos
- Special logos have been created for Brewery of the Year winners to promote their win.
- Send requests to the Events Department.