1. Press

Media

The Great American Beer Festival (GABF) is pleased to work with media that plan to cover the festival in beverage trade and consumer-focused media outlets.
The credential application must be completed for each staffer who plans to attend from your media outlet. Please note:

  • Media outlets are limited to a total of four (4) credentials.
  • Applicants for media credentials may be approved for up to two (2) GABF sessions. Session requests are not guaranteed.
  • In some cases, especially if you are a freelance writer or contributor, we may request additional verification about your past work or coverage plans. Those who have attended GABF under media credentials in the past may be asked to show coverage they produced as a result of press access.
  • A history of being registered at previous Brewers Association events, including GABF, does not guarantee approval for media credentials.
  • Applications may take up to three weeks to process. Details on purchasing tickets can be found here.
  • Disclaimer: All media credentials will be provided at the discretion of the GABF media staff per the GABF Media Access & Requirements. GABF reserves the right to accept or deny credentials.

If you have any questions, please email Bailey Schneider or Ann Obenchain.

APply

Media credentials are reserved for working members of the press only. This includes editors, reporters, verified bloggers, broadcast TV producers, anchors, and camera crews, and podcasters. Credentials will not be granted to non-editorial media professionals, including but not limited to, documentary filmmakers, publishers, general managers, account representatives, sales executives, brand executives, and PR/marketing representatives, as well as anyone whose primary purpose for attending GABF is, in our judgment, for reasons other than covering it as working news media.

Bloggers

Blogs must be established and reflect current craft brewing/beer or food and beverage related news. New posts must be published at least weekly. Blog traffic must exceed 10,000 unique visits per month. Individual company and personal blogs will not be considered for credentials. Bloggers must submit verification of website analytics within the media credential application.

Social Media Influencers

Influencers must have at least one verifiable social media account with a relevant and substantial following of more than 20,000 followers and demonstrate active engagement. Applicable social channels include Facebook, Instagram, TikTok, Twitter, and YouTube. Content must consistently focus on craft brewing/ beer, food and beverage, or lifestyle, promote responsible consumption, and meet the channel’s legal drinking age requirements.
Social media influencers that fit the aforementioned criteria must post a minimum of one (1) in-feed post by Friday, September 15, 2023. In exchange, GABF will provide one (1) ticket in-kind. There will be no formal media badge or other compensation.
• Tickets will be provided to the influencer once content is posted and emailed to brewerspr@nullbackbone.media.
• If the social media influencer does not post a minimum of one (1) in-feed post by Friday, September 15, 2023, their tickets will be revoked.
Social media influencers may run ticket giveaways for their audience at GABF’s discretion. Please reach out to brewerspr@nullbackbone.media for more information

Freelancers

Freelancers must provide a verifiable letter of assignment from a bona fide media outlet.

Video Production Companies

Production crews hired by breweries or other non-media companies to film at GABF will not be considered for media accreditation.

You must present identification to pick up credentials and to enter the festival.

Wednesday, September 20 10:00 am – 7:00 pm
Thursday, September 21 9:30 am – 9:00 pm
Friday, September 22 2:00 pm – 9:00 pm
Saturday, September 23 9:00 am – 8:00 pm

Credentialed media have access to a workroom space in the Convention Center. The media center offers public internet access to conduct business and a Brewers Association staffer on call.

Equipment storage (unsecured) is available, as space permits, in the media workroom during the sessions, but the room will be locked each night at 10:00 p.m. Overnight storage of equipment is not permitted. The Brewers Association is not responsible for lost or stolen belongings.

Thursday, September 21 3:15 pm – 10:00 pm
Friday, September 22 3:15 pm – 10:00 pm
Saturday, September 23 9:45 am – 10:00 pm

Please allow extra time for metal detector screening at the event entrance. These machines are similar to the units used at all major U.S. airports and professional stadiums and arenas—all items are subject to screening.