Pour Spirits at The Great American Beer Festival

taster glass of whisky held in hand

New in 2025, the Distilling Experience at the Great American Beer Festival (GABF) is a dedicated spirits-focused tasting area limited to 20 distilleries. Be among the first distilleries to pour spirits at GABF, showcase your craft, and connect with new customers at the nation’s largest beverage alcohol festival!

All spirits must be registered for distribution in the state of Colorado. No exceptions.

Inline Booth [Limited to 20 booths]: $250

An inline booth in the Distilling Experience area includes:

  • A 6’x10′ inline booth space
  • One 6′ table (6ft. wide x 24in. deep x 42in. high)
  • 47in. wide x 23in. tall sign featuring company name and spirits being served
  • 4 GABF badges
  • 4 Makers Happy Hour tickets
  • Pour up to three (3) distilled spirits at the festival.
  • (9) 9-liter cases or (18) 4.5-liter cases for the entire festival
  • (3) 9-liter cases or (6) 4.5-liter cases total per session (three total sessions)
  • Total donated product can be split across up to three different brands
  • Spirits pour sizes are 0.25 ounces.

*All spirits must be registered for distribution in the state of Colorado. No exceptions.*

Featured Distillery Sponsorship [Limited to 5]: $7,500

Become one of five inaugural Featured Distillery sponsors. Enhance your brand presence with a larger, premium booth placement, engage with more than 40,000 attendees, and position your brand as one of the Great American Beer Festival’s first distilleries! Advantages to becoming a Featured Distillery sponsor include:

  • Exclusivity: You will be one of only five Featured Distilleries. 
  • Spotlight: Increased brand presence. 
  • High-Traffic Location: Premium floor placement allows for more opportunities to connect with more attendees.
  • Enhanced Exposure: Greater exposure with recognition in all Featured Distilleries promotions and spirits introduction at GABF.  
  • Business Driver: Individual session tickets to help drive business, such as tasting room promotions, social media promotions, giveaways to key retailers, etc. 
  • Expanded Offerings: Provide attendees with a broader experience with your products. 

Contact Kevin Doidge to discuss sponsorship opportunities.

  • 10’x10′ booth space in the festival hall. Your booth will include a skirted 6-foot table, 8’x10′ pipe and drape backdrop, and a 3’x10′ side pipe and drape unit.
  • 200 lbs of material handling
  • Company logo included on all available event collateral where Featured Distilleries are recognized. This includes GreatAmericanBeerFestival.com, sponsor “thank you” signage, and all marketing featuring this sponsorship level.
  • Digital logo recognition in the festival hall.
  • Pour up to five (5) distilled spirits at the festival.
  • (25) 9-liter cases (or equivalent) for the entire festival
  • (5) 9-liter cases (or equivalent) total per session (three total sessions)(5) 9-liter cases (or equivalent) total per session (three total sessions)
  • Spirits pour sizes are 0.25 ounces.

*All spirits must be registered for distribution in the state of Colorado. No exceptions.*

  • 4 sponsor badges (Provides access to all three sessions)
  • 4 Makers Happy Hour tickets
  • 12 GABF session tickets:
    • 4 tickets for Thursday
    • 4 tickets for Friday
    • 4 tickets for Saturday

Additional charges apply for the following:

  • Electrical
  • WiFi
  • Floor covering for your booth space
  • Catering

Other Specs & Festival Logistics

  • All spirits must be registered for distribution in the state of Colorado. No exceptions. 
  • GABF consists of three sessions: Thursday, October 9 (5:30-9:30 pm), Friday, October 10 (5:30-9:30 pm), and Saturday, October 11 (12:30-4:30 pm). 
  • Festival attendees receive a tasting glass when they enter. Glasses will have a quarter-ounce pour line for spirits and a one-ounce pour line for beer, cider, and RTDs. Each distillery will also receive compostable sampling cups if preferred. 
  • If RTD(s) are a part of the distiller’s product line, one RTD may be substituted for one spirit brand.  
  • One of your company representatives will pour quarter-ounce (0.25-ounce) servings and answer questions at your booth. 
  • Shelf-stable, non-alcoholic mixers are permitted. Distilleries are responsible for hand-carrying and storing mixers within the booth space.  
  • No pre-batched mixed beverages or onsite shaken cocktails permitted.
  • Ice requests and deliveries will be accommodated.  
  • Garnish requests are permitted and will be handled on a case-by-case basis.  
  • Volume requirement of 3 cases per session (5 cases for Featured Distilleries) and any unopened bottles will be returned to storage for the following session.  
  • Elite Distributing is the host distributor and license holder for GABF. Distilleries do not need to apply for a permit or have a COI extension. We cover COI, permit, and excise taxes. No additional permits or licenses are permitted, including a distillery festival license.  
  • All products must be delivered to the Brewers Association warehouse in Louisville, CO, during the drop-off window (one week, one month before GABF). The product can be shipped via distributor or hand-delivered by the distillery. A $0 invoice must accompany all deliveries. Additional shipping information coming soon!
  • Any unopened bottles remaining at the end of the festival can be retrieved post-festival, but an updated $0 invoice reflecting the quantity poured will be required.